Hi there 👋
I'm a design detective who bridges the gap between what people need and what businesses want. For the past 5 years, I've been untangling complex systems at places like HMRC and Amazon, turning confusion into clarity through research and thoughtful design.
During the day I'm mapping user journeys, creating prototypes, and planning and running workshops that uncover hidden opportunities. I love bringing diverse teams together to solve real problems.
When complex challenges appear, I don't just find solutions—I create experiences that make sense for everyone involved. 🚀✨
Skills
Design Thinking
User Research
Prototyping
Co-Designing
Product Discovery
User Persona
User Stories
Journey Mapping
Service Blueprints
Workshop Facilitation
Adobe Photoshop
Adobe Illustrator
Figma
Mural and Miro
Microsoft Office
My Projects
Designing a new digital journey for High Income Child benefit Charge 🔒
User Research . Prototyping . Workshop Facilitation
Building and testing a new journey in the pre-discovery phase to ensure the process is validated by user research and insights.
Client
HM Revenue & Customs
Vaping Products Duty: International analysis and Research on DIY Vapes 🔒
Desk Research . Competitive Analysis . Data Visualisation
Conducting through market research to highing the international difference in vaping duty across the world and build visualing to understand DIY Vapes to bridge the knowledge gap within Policy team.
Client
HM Revenue & Customs
Design framework to build community based sustainable solutions
User Research . Systems Thinking
Thesis project, done as a part of the Royal College of Art, Service Design Program. The project focuses on building a scalable framework to create solutions that help GenZ users take sustainable actions in their daily lives.
Client
Personal Project
Blogs
Topics in the field of user-centered design interest me; these are some of my reflections and thoughts in this field.