Solving complex problems, together!
Priyanjali is Senior User Researcher & Service Designer with 6+ years of expertise bridging user needs and business strategy.
During the day you can find her mapping user journeys, creating prototypes, planning and running workshops or research sessions that uncover hidden opportunities.
She enjoys bringing diverse teams together to solve wicked problems for organisations. She is the one to reach out to when you need to align diverse stakeholders, validate a wild concept, or figure out why digital transformation hasn't taken off yet
Skills
Methods
Design Thinking
User Research
Prototyping
Co-Designing
Product Discovery
Workshop Facilitation
Deliverables
User Persona
User Stories
Journey Mapping
Service Blueprints
Process Mapping
Tools
Adobe Photoshop
Adobe Illustrator
Figma
Mural and Miro
Microsoft Office
Projects
Designing a new digital journey for High Income Child benefit Charge 🔒
User Research . Prototyping . Workshop Facilitation
Building and testing a new journey in the pre-discovery phase to ensure the process is validated by user research and insights.
Client
HM Revenue & Customs
Improving repayment journey: Mapping internal processes to find friction points 🔒
User Research . Service Design . Workshop Facilitation
Conducting research to identify system inaccuracies within our processes of customer service agents that are resulting in users receiving less money than they claimed for.
Client
HM Revenue & Customs
Vaping Products Duty: International analysis and Research on DIY Vapes 🔒
Desk Research . Competitive Analysis . Data Visualisation
Conducting through market research to highing the international difference in vaping duty across the world and build visualing to understand DIY Vapes to bridge the knowledge gap within Policy team.
Client
HM Revenue & Customs
Design framework to build community based sustainable solutions
User Research . Systems Thinking
Thesis project, done as a part of the Royal College of Art, Service Design Program. The project focuses on building a scalable framework to create solutions that help GenZ users take sustainable actions in their daily lives.
Client
Personal Project